Yogi Bear's Jellystone Park™ Camp-Resorts - Not Your Average Campground

The Jellystone Parks are among the best in the industry. They are generally larger than the average, have premiere amenities and services, and are considered "destination" campgrounds. They serve as vacation resorts for campers with the average length of stay exceeding three days per visit. The Jellystone Park operating concept includes special amenities and recreation facilities designed to appeal to the entire family. Additionally, each Jellystone Park is themed with Yogi Bear™ elements providing instant recognition and consumer appeal.

Tools to Strengthen Your Business
Our franchisees enjoy certain unique benefits by being affiliated with our nationally recognized system. These include:

• Operations, recreation and special events training and counseling
• A quality line of unique, high profit Yogi Bear merchandise with special payment terms
• An annual convention and spring meetings
• Operations manuals covering all aspects of the campground business
• Specialized training at C.A.M.P., a certification and management program
• A Yogi Bear character costume which you bring "alive" to entertain your guests.
• Traditional and online marketing support.

Valuable Yogi Bear License
LSI holds a license to Yogi Bear, Boo Boo, Ranger Smith and Cindy Bear in connection with operating and franchising Jellystone Park Camp-Resorts and certain campground related activities. This license provides LSI a unique position in the campground industry and provides on-going advertising and promotional benefits of significant value. Yogi Bear is one of the most widely known cartoon characters ever produced and is enjoying renewed popularity today on television and in major theme parks including Universal Studios Theme Parks in Orlando and Paramount Parks in Santa Clara, California; Cincinnati, Ohio; Charlotte, North Carolina; Richmond, Virginia; and Toronto-Ontario, Canada. Yogi is considered one of the top cartoon characters ever
produced.

Yogi Bear Merchandising
LSI provides the Franchisees an opportunity to increase their revenue stream through a profitable Warner Brothers merchandising program. Each Jellystone Park Camp Store provides a service and convenience to the camper, a viable profit center for the park, and a promotional collateral even after it leaves the park. Properly merchandised stores can produce up to 50% of the park's gross revenues. LSI also provides training & information on all areas of managing a camp store with special focus on customized merchandise.

Franchisees can place orders at the annual Jellystone Park Symposium where they can see and touch the merchandise as well as take advantage of generous terms and discounts, browse and place orders through the Camp Jellystone franchisee website, or through our full color catalog.

Traditional and Online Marketing
Traditional print advertising is purchased in all advantageous mediums throughout the world to increase the Yogi Bear brand. LSI maintains a strong presence in various camping periodicals. These include the major national RV Parks and campground directories, numerous state campground directories, and specialty directories for those interested in cabin and tent style camping.

The newest online marketing and website design techniques are also implemented including Search Engine Optimization and visitor conversion tracking and reports to expand and improve the Camp Jellystone consumer brand identity. The website showcases each franchisee's location, activities and unique amenities while also serving as a "channel" for our parks to communicate to one another and LSI.

Support For Your Success
Each year, LSI also produces a current franchise location Jellystone Park Directory with an annual distribution of over 220,000 units. Distribution requests are fulfilled through trade shows, welcome centers, telephone, Internet and e-mail. Directories are provided at no cost to the consumer.

LSI also incentifies Camp Jellystone visitors with the Club Yogi discount card program. This program entitles card holders to receive a 10% discount off daily site fees. This program helps to raise revenues at the parks by encouraging campers to stay longer, to frequent their visits, and to increase loyalty to the Jellystone Camp Park Resorts.