Meet the LSI Staff

	Robert (Rob) Schutter, Jr. - President/Chief Operating Officer Responsible for all facets of the Company's business operations including developing system wide marketing strategies, legal oversight, handling franchise contract negotiations, and interfacing with the Franchise Advisory Council. Rob has been with the Company since its acquisition in August 1989. Since 1976, he has been associated with Hanna-Barbera related properties having held several positions with the Kings Entertainment Company theme park group (now known as the Paramount Park Group.) Rob holds a Bachelor's Degree in Management and Marketing from the University of Cincinnati and has extensive operating experience in developing and implementing research, promotional, sales and marketing programs.
	Dean Crawford - Senior Vice President Responsibilities include: coordinating the Company's efforts with its franchisees in operational matters, developing training seminars and manuals, coordinating park inspections, sourcing national suppliers and reviewing potential new franchisees. He has a very thorough and extensive knowledge of Jellystone Park operations having held the position of Manager at the Yogi Bear's Jellystone Park in Traverse City, Michigan. During his tenure there, he received one of the Jellystone system's highest awards - Operator of the Year. Dean has been with the company since June 1991. He received a Bachelor of Science Degree in Parks and Recreation Administration from Michigan State University.
	John Ellison - Vice President of Operations Responsibilities include: providing support to the franchisees in areas of operational procedures, loss prevention, customer service and sourcing national suppliers. In addition, he provides project support for new expansions, renovations, and upgrades within the franchise operations and conducts on-site inspections. John holds a Bachelor of Science Degree from Miami University majoring in Education along with training in the amusement entertainment business from IAAPA and WWA. Having served as Executive VP/GM of a long standing amusement park, he brings with him an extensive background in the leisure entertainment industry. He is a Certified Park Operator through NSPI and a lifeguard instructor from Jeff Ellis & Associates and the National Aquatics Safety Company. John has been with the company since March 2000.
	Sheila Isaac - Vice President of Retail Operations Responsibilities include: annually sourcing and creating over 200 customized re-sale and operational products, most of which are exclusive to Jellystone Parks; working closely with Warner Brothers Brand Assurance to make sure all LSI art is compliant with license agreements; managing all aspects of merchandise ordering, shipping and billing, including supervising the warehouse and administering the online merchandise store. Sheila has a Bachelor's of Business Administration in Marketing and International Business from Ohio University. She has held both buying and sales positions in her 12 years experience in the retail industry. Sheila has been with the company since November 2001.
	Tracey Barker - Director of Finance Responsibilities include: human resources, monthly financial reporting, payroll administration and financial coordination of franchisee accounts. She has a solid background in the business and financial reporting system presently used by the Company. Tracey has a Bachelor of Science Degree in Mathematics and Statistics from Miami University of Ohio and has been with the company since December 2002.
	Michele Maxwell - Director of Marketing and Promotions Responsibilities include: managing the Jellystone Park and Leisure Systems websites; writing and designing company newsletter - The Jellystone Journal; writing monthly newsletter for Club Yogi members; coordinating public relations efforts - including press release writing and distribution; developing marketing, advertising, sales, and promotional materials; placing print media; and managing system-wide promotional programs. Michele, who holds a Bachelor of Science Degree in Marketing and Computer Information Systems from Indiana University, has over seven years of marketing project management experience. She has been with LSI since September 2003.
	Stephanie Lane - Administrative Assistant & Club Yogi Coordinator Responsibilities include: preparing legal franchise documents, managing Club Yogi membership database, coordinating Symposium, handling all mailings, and overseeing daily office activities. Stephanie joined the company in June of 1999.
	Jim Webb - Sales Consultant Assists in the franchise sales effort. Jim has been with LSI since 1972, having held several executive positions with the company.

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