Yogi Bear's Jellystone Park Hosts Camp Sunshine

Positive experience prompts Jellystone franchisees to adopt Camp Sunshine as national charity

( Cincinnati, OH ) – In the fall of 2005, Yogi Bear's Jellystone Park Camp-Resort in Warrens , WI , partnered with Camp Sunshine , hosting children with life threatening illnesses and their families. The Warrens location was the first Jellystone Park , a Leisure Systems, Inc. franchisee, to partner with the charitable program.

Branded as Camp Sunshine Wisconsin , the successful inaugural session in September treated 13 families to interactive day camps run by volunteers; festivities such as a talent show, costume party and wishboat candle lighting ceremony; and wet, wild rides on the new Yogi Bear's Water Zone. The Jellystone Park in Warrens will again hold two 2006 sessions on April 23-28 and October 15-20 that will serve families coping with childhood cancer.

Because of the wonderful experience the Warrens Park had with Camp Sunshine , the franchisees of the Yogi Bear's Jellystone Parks have adopted Camp Sunshine as their national charity. As part of the partnership, franchisees will make financial contributions to support the Camp's activities. In addition, various Jellystone Parks Camp-Resorts will host Camp Sunshine at their parks.

“We're proud that our Jellystone Park in Warrens has taken a leadership role in helping Camp Sunshine expand its program throughout the country,” said Rob Schutter, president of Leisure Systems, Inc . “ This charitable partnership emphasizes Leisure System's mission to create a wonderful and memorable experience for families and we look forward to supporting Camp Sunshine 's efforts in the future."

Founded in 1984 by Larry and Anna Gould in Casco , Maine , Camp Sunshine is a free, weeklong retreat that allows families to connect with and support other families coping with a critical illness. Since its inception, Camp Sunshine has served more than 5,600 families and more than 17,000 family members from around the world. The long-term goal is to increase Camp Sunshine locations so any family with an ill child can be within driving distance of a life-changing experience. The Camp has the distinction of being one of the only programs in the nation that addresses the impact of a life-threatening illness on every member of the family – from the ill child to the grandparents.

About Jellystone Parks
Launched in 1969 by D.M. Haag, the Jellystone Park system is now the second largest chain of campgrounds in the United States. Its Camp-Resorts are among the best campgrounds in the industry. They have a quality reputation for being fun, friendly, clean and service-oriented parks that on average have a higher revenue per site night and a longer average stay than that experienced by other campgrounds - independent or franchised. Additionally, each Jellystone Park is themed with Yogi Bear elements providing instant recognition and consumer appeal. It is truly a place "Where You Camp With Friends."®

The Camp-Resorts are franchised through Leisure Systems, Inc. ( LSI ), a wholly owned subsidiary of The Park River Corporation of Cincinnati , OH.

Media contact for LSI : Michele Maxwell

Phone: (800) 626-3720 ext. 15

Fax: (513) 576-8670 .

Web: www.campjellystone.com

Photos are available upon request.

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