Jellystone Park in Caledonia Wins Award for Excellence in Camping Industry

Caledonia , WI (March, 2007) - The Yogi Bear's Jellystone Park Camp-Resort in Caledonia has been recognized with the "Entrepreneur of the Year Award" by the Jellystone Park franchise system. The award is given to the Camp-Resort that showed the strongest growth in business over the prior year, and was presented at the annual meeting of the Yogi Bear's Jellystone Park Camp-Resort group in Cincinnati, Ohio .

Located outside Milwaukee, the Caledonia Camp-Resort has experienced large revenue growth since being purchased in 2005 by Randy and Theresa Isaacson and Ed Van Der Molen. They have made significant improvements, including installation of a new swimming pool, splashground and full-service cabins.

"While our recent business growth can certainly be attributed to our major facility improvements, I believe our special guest appearances also have had something to do with that success," said general manager Bridget Isaacson. "Last year, we welcomed singers Ashley Parker Angel and Teddy Geiger, as well as former Green Bay Packers players LeRoy Butler and Gilbert Brown. We raised more than $7,000 for the LeRoy Butler Breast Cancer Foundation and are looking forward to having him back this year so we can continue to support this worthwhile cause."

Park guests enjoy state-of-the-art amenities, including an 18-hole mini-golf course, air jumping pillow, full-length basketball court, old-time photo studio, game room, theater, playground, fishing pond and sand volleyball courts. The newly added water zone area offers an activity pool with water basketball and volleyball, an interactive water playground and water balloon wars game. A sample of special events includes Game Show Weekend, Hawaiian Luau Weekend, Death By Chocolate Weekend and Hillbilly Weekend.

The Caledonia Jellystone Park Camp-Resort's 2007 season runs through October 8.

About Jellystone Parks

Launched in 1969 by D.M. Haag, the Jellystone Park system is now the second largest chain of campgrounds in the United States, boasting more than 70 campgrounds with more than 15,000 campsites in 26 states and Canada. Its Camp-Resorts are among the best campgrounds in the industry with a quality reputation for being fun, friendly, clean and service-oriented parks that on average have a higher revenue per site night and a longer average stay than that experienced by other campgrounds - independent or franchised. Additionally, each Jellystone Park is themed with Yogi Bear elements providing instant recognition and consumer appeal. It is truly a place "Where You Camp With Friends."®

Yogi Bear Jellystone Parks are franchised through Leisure Systems, Inc. (LSI), a wholly owned subsidiary of The Park River Corporation, Cincinnati, Ohio . For more information about Jellystone Parks, visit www.campjellystone.com

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